What happens when 60,000 cloud and SaaS leaders gather to discuss Generative AI? At AWS re:Invent 2025, we surveyed attendees and found that while GenAI adoption is surging, most organizations are still searching for a clear strategy. Explore the latest trends, barriers, and opportunities shaping the future of enterprise AI.

The hype around agentic AI is deafening. We were promised autonomous digital employees who would optimize supply chains, write flawless code, and probably even remember our spouses' birthdays. The reality? Implementing these agents is less like hiring a seasoned executive and more like giving a brilliant but chaotic intern the keys to the company kingdom. They have unlimited potential and zero impulse control. They might revolutionize your Q3 sales strategy, or they might accidentally spend the entire marketing budget on a lifetime supply of rubber chickens.

So, while your shiny new AI agents are ready to work, the real question is: are you ready for them? Before you unleash your digital workforce, you have to confront the beautiful chaos lurking under the hood and overcome the implementation stage fright that keeps most companies frozen in place.