What happens when 60,000 cloud and SaaS leaders gather to discuss Generative AI? At AWS re:Invent 2025, we surveyed attendees and found that while GenAI adoption is surging, most organizations are still searching for a clear strategy. Explore the latest trends, barriers, and opportunities shaping the future of enterprise AI.

The boardroom buzz about AI is deafening: 'Increase productivity!' 'Revolutionize workflows!' Yet, for many enterprises, the reality of implementing AI has been far from seamless. Caught between immense pressure to adopt AI for efficiency gains and the daunting need for extensive customization to make intelligent agents work, businesses are facing a complex paradox. We understand this struggle deeply – the urgency to integrate AI in a challenging economic climate, juxtaposed with the practical hurdles of making it truly fit your unique operations. At Acerca, we're here to bridge that gap, helping you unlock AI's power without getting bogged down in endless bespoke solutions.