What happens when 60,000 cloud and SaaS leaders gather to discuss Generative AI? At AWS re:Invent 2025, we surveyed attendees and found that while GenAI adoption is surging, most organizations are still searching for a clear strategy. Explore the latest trends, barriers, and opportunities shaping the future of enterprise AI.

In the competitive tech channel, partners demand hyper-relevant enablement content, but creating bespoke assets for every partner type, industry, and region creates a crippling production bottleneck. This isn't a failure but a sign of a mature market demanding more than a one-size-fits-all approach. Agentic AI offers a solution by automating the creation of tailored content on demand. This approach liberates human teams from manual customization, allowing them to focus on high-value strategy and relationship-building, ultimately turning a content challenge into a strategic advantage for a more successful partner ecosystem.