GenAI at AWS reInvent 2025: Adoption Trends, Barriers, and What’s Next for Enterprise AI

What happens when 60,000 cloud and SaaS leaders gather to discuss Generative AI? At AWS re:Invent 2025, we surveyed attendees and found that while GenAI adoption is surging, most organizations are still searching for a clear strategy. Explore the latest trends, barriers, and opportunities shaping the future of enterprise AI.