How Are Companies Really Using Gen AI? Insights from Our Latest Industry Survey
Let’s face it: Generative AI is the new intern everyone wants—fast, tireless, and (mostly) doesn’t spill coffee on the server. But how are real marketing and GTM leaders actually using Gen AI in the wild? At Acerca, we’re on a mission to separate the hype from the helpful, and we need your insider wisdom.
We’ve cooked up a quick, confidential, and (dare we say) fun survey for Marketing Managers, Product Marketing Managers, Sales Enablement Managers, and GTM pros. No essays, no trick questions—just eleven multiple-choice gems that take less time than brewing your morning coffee.
Why should you care? Because the AI revolution isn’t coming—it’s already here, and it’s rewriting the rules of content creation, sales enablement, and customer engagement. Whether you’re using Gen AI to crank out blog posts, supercharge your sales decks, or just to see what all the fuss is about, your experience matters. Are you a pioneer, a cautious experimenter, or still waiting for the robots to pass the Turing test? We want to know!
Your responses will help us—and the broader Acerca.ai community—understand where Gen AI is delivering real value, where it’s still just a shiny object, and what’s holding teams back. Plus, you’ll get a sneak peek at how your peers are leveraging (or dodging) the latest AI tools.
Ready to spill the (virtual) beans? Take the survey now and help us map the real state of Gen AI in marketing. Confidentiality is guaranteed, and your answers will power smarter insights for everyone.
At Acerca.ai, we believe the future belongs to those who ask the right questions. So, are you in?