What happens when 60,000 cloud and SaaS leaders gather to discuss Generative AI? At AWS re:Invent 2025, we surveyed attendees and found that while GenAI adoption is surging, most organizations are still searching for a clear strategy. Explore the latest trends, barriers, and opportunities shaping the future of enterprise AI.

Curious how your peers are harnessing Generative AI at work? Our latest Acerca.ai survey reveals how marketing and GTM leaders are adopting, benefiting from, and wrestling with Gen AI in real-world business settings.